Vision
Shaping a future where humans understand the need to reclaim their essential role in healing our planet, fostering community led actions and cultural exchange through the power of storytelling.
Mission
To reconnect humanity with nature by raising awareness that will motivate action through the magic of storytelling and the power of documentary film, highlighting community narratives and creative exchange that will bring together traditional wisdom and the vision of a more balanced, biodiverse future.
Goals
Storytelling for Regeneration: To harness the power of documentary film, oral narratives and multimedia storytelling, to highlight how traditional wisdom and modern innovation can co-create a more balanced, biodiverse future.
Voices That Lead the Change: To ensure our stories are told by the people; giving the platform to locally based individuals and communities, the indigenous peoples and others who have real-to-life experiences which are essential to ecological and cultural regeneration.
Tradition in Dialogue with New Technology: To explore and illustrate how traditional practices are being preserved, revived and merged with new technologies to develop locally rooted eco-friendly solutions addressing today’s challenges.
Rethinking Travel & Tourism: To collaborate with national and regional tourism boards in the challenge that accompanies mass tourism through raising awareness about its environmental impact, to promote deeper and more responsible travel that benefits both those who travel and those visited.
Walking the Talk: To demonstrate, by example, how low impact travel can be achieved through modern day calculator systems which will track our carbon footprint, testing eco-fuels and alternative transport, sharing our real-life experiences transparently, inspiring others to make greener choices.
Across Generations: To illustrate the importance of recognizing the ecological and cultural knowledge of past generations and the critical value in passing this knowledge from generation to generation, ensuring its preservation and evolution for future stewardship on the planet we call home.
From Awareness to Action: To use compelling real-life examples from diverse cultures, geographical locations, economic realities and geopolitical environments, to motivate a shift from passive awareness to meaningful environmental and social action.
Founded in spirit in 1999
Brought to life in early 2001
Redefining the Way We Travel
Beginning as a small business with a focus on the creation of full feature stories for international media, Adventure4ever has grown immensely, not in size but in vision. In November 2023, after two decades of producing exciting feature stories, all of which were published, Adventure4ever became a registerd foundation dedicated to projects that would address the one major issue that effects everyone on our planet - the health of our environment.
The decision to become a foundation was not taken lightly. This change required a committment to a specific area of storytelling that is compelling and designed to reach the largest audience possible. The foundation is also dedicated to providing a platform, a place where people feel comforatble to speak out and have their voices heard. Through the knowledge and wisdom of our indigenous peoples, explorers, scientists, biologists, everyday people especially the voices of our youth, we will strive to bring you the truth, the facts and the voice of our environment through our work in storytelling and documentary fills.
Adventure4ever captures the lifestyle and visions of producer, writer, Jillian Macdonald who seeks the opportunity to experience new cultures, adventure and above all, become one with nature. She has travelled the world with award winning photographers and film makers, creating feature stories, documentary films and special projects.Her stories have been published and documented in National Geographic Traveler, AS Adventure Belgium, Outdoor Germany, Paddle World, Reizen (ANWB), Paddle Asia, RDAC Magazin Germany, National Geographic Australia, Northern Sky Entertainment to mention a few.
‘From Studio to Office to the Wilds of the World’
"I was a tenacious child, meaning stubborn. Still tenacious, though tempered. I dreamt of becoming a dancer. After frazzling my nerves and reaching abnormal heights of anxiety going through countless auditions, I eventually was leaping, twirling and singing myself across many a stage.
When the big lights dimmed, I leapt over the fence to the management side of the arts working with dance, theatre & music companies, showing me that a life in the performing arts, on either side, requires determination, strength and above all passion. The most challenging, yet amazing experience was as Company Manager on the road with the world-renowned company La La La Human Steps. The company delighted sold-out audiences around the world while I gained valuable skills in keeping a company happy, healthy, paid and on time. Brushing shoulders with celebs on the road was the norm especially when we joined David Bowie on portions of his ‘Sound & Vision’ tour. Feelin’ like rock stars we were!"
PARTNERED WITH
